Unify data across all your business systems and apps with the Common Data Model for centralised, secure data you can rely on.
It has never been a more vital time for organisations to look for ways to improve their data management strategy. Many companies suffer from having multiple sources of the truth, meaning none of them are the truth. You feel you can’t trust your data – but this is a problem when data is so vital to day-to-day operations, to becoming more proactive, profitable, and forward-thinking. When data is separated by business system (e.g. finance, sales, marketing, support), it can be hard to understand everything you need to about customers, products and more. Sharing information between systems can be difficult or even impossible without extensive customisation. Their history with your company, previous purchases, outstanding invoices, their preferences, complaints, are all separated. You can’t view information in context of everything you know about them for a full, valuable understanding of their wants and needs. You need a standardised, reliable and secure way of storing your business’s invaluable data.
The Common Data Model (CDM) is a centralised repository for all of your business data. It gives your staff the power to use your business data to make informed decisions. Bring all of your data together and ensure that it is up-to-date and reliable. Simplify data management and app development by unifying data. It sits under all of your systems in your Microsoft Dynamics 365 and Office 365 stack and more, plus your third-party applications – the options for pre-built integrations are endless. If your data is in the CDM, you can use it in most apps and reports. Unlock the potential of your business applications with the CDM. Easily build reports, create new apps, and connect new systems.
Most importantly, you get a single source of truth so everyone in your business is working from the same information. Unifying together data generated by disparate systems will give your organisation a fully realised picture of your business. Stay ahead of the competition by making better, more informed decisions with a shared understanding of your data. Because the CDM is part of the Dynamics 365 platform and hosted on Azure cloud infrastructure, you don’t have to worry about security, either. The CDM helps to keep your data protected and secure.
Microsoft Dynamics 365 is a powerful, highly customisable CRM solution. It is made up of productivity-boosting applications that sit on the Dynamics 365 platform, to get exactly what your business wants. Choose a stand-alone application to meet the needs of a specific line of business, or use multiple CRM tools that work together as a powerful integrated solution. It enables you to provide a personalised, proactive service.
It provides a full 360-degree view of every single person or company to have interacted with your customer – their details, preferences, history with your company, communication, and much more. Knowing your customers better makes it easier to offer products or services exactly when they need it most with cross- or up-selling. Dynamics 365 is a unique blend of integrated, data-driven applications that improve how you interact and do business with your customers. It helps you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.
What makes Dynamics 365 CRM different is that it uses a common data platform to store your data, from all business systems (Dynamics 365 and beyond) in one centralised, secure location. Your vital business and customer data is up-to-date, cohesive, and everyone works from the same data no matter what system they’re using. You can also seamlessly integrate your new CRM solution with your existing systems, third-party systems, and brand new Microsoft tools, like Power BI for analytics, Office 365 for productivity tools, Power Platform for self-service app creation, or we can build bespoke software to meet any very specific needs you may have.