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What Do You Want to Achieve?

Unify data across all your business systems and apps with the Common Data Model for centralised, secure data you can rely on.

It has never been a more vital time for organisations to look for ways to improve their data management strategy. Many companies suffer from having multiple sources of the truth, meaning none of them are the truth. You feel you can’t trust your data – but this is a problem when data is so vital to day-to-day operations, to becoming more proactive, profitable, and forward-thinking. When data is separated by business system (e.g. finance, sales, marketing, support), it can be hard to understand everything you need to about customers, products and more. Sharing information between systems can be difficult or even impossible without extensive customisation. Their history with your company, previous purchases, outstanding invoices, their preferences, complaints, are all separated. You can’t view information in context of everything you know about them for a full, valuable understanding of their wants and needs. You need a standardised, reliable and secure way of storing your business’s invaluable data.

Save effort and frustration from duplicate work
Streamline development with cohesive data
Enable faster, more accurate analytics

What is Microsoft’s Common Data Model?

The Common Data Model (CDM) is a centralised repository for all of your business data. It gives your staff the power to use your business data to make informed decisions. Bring all of your data together and ensure that it is up-to-date and reliable. Simplify data management and app development by unifying data. It sits under all of your systems in your Microsoft Dynamics 365 and Office 365 stack and more, plus your third-party applications – the options for pre-built integrations are endless. If your data is in the CDM, you can use it in most apps and reports. Unlock the potential of your business applications with the CDM. Easily build reports, create new apps, and connect new systems.

Most importantly, you get a single source of truth so everyone in your business is working from the same information. Unifying together data generated by disparate systems will give your organisation a fully realised picture of your business. Stay ahead of the competition by making better, more informed decisions with a shared understanding of your data. Because the CDM is part of the Dynamics 365 platform and hosted on Azure cloud infrastructure, you don’t have to worry about security, either. The CDM helps to keep your data protected and secure.

What is Microsoft Dynamics 365?

Microsoft Dynamics 365 is a powerful, highly customisable CRM solution. It is made up of productivity-boosting applications that sit on the Dynamics 365 platform, to get exactly what your business wants. Choose a stand-alone application to meet the needs of a specific line of business, or use multiple CRM tools that work together as a powerful integrated solution. It enables you to provide a personalised, proactive service.

It provides a full 360-degree view of every single person or company to have interacted with your customer – their details, preferences, history with your company, communication, and much more. Knowing your customers better makes it easier to offer products or services exactly when they need it most with cross- or up-selling. Dynamics 365 is a unique blend of integrated, data-driven applications that improve how you interact and do business with your customers. It helps you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.

What makes Dynamics 365 CRM different is that it uses a common data platform to store your data, from all business systems (Dynamics 365 and beyond) in one centralised, secure location. Your vital business and customer data is up-to-date, cohesive, and everyone works from the same data no matter what system they’re using. You can also seamlessly integrate your new CRM solution with your existing systems, third-party systems, and brand new Microsoft tools, like Power BI for analytics, Office 365 for productivity tools, Power Platform for self-service app creation, or we can build bespoke software to meet any very specific needs you may have.

Benefits of Microsoft Dynamics 365:

  • Improve engagement
  • Personalise your service
  • Streamline your customer service
  • Grow business
  • Make better decisions
  • Increase productivity

What Microsoft Dynamics 365 Apps Do You Need?

Dynamics 365 for Field Service
Optimise resources and make technicians more efficient. Built-in intelligence helps you resolve service issues before they occur, reduce operational costs, and deliver positive onsite experiences.
Discover Dynamics 365 for Field Service
Dynamics 365 for Sales
Go beyond sales force automation (SFA) with Dynamics 365 for Sales to better understand customer needs, engage more effectively, and win more deals. Personalise relationships and increase sales.
Discover Dynamics 365 For Sales
Dynamics 365 Business Central
Microsoft Dynamics 365 Business Central is a powerhouse all-in-one ERP business management solution for small to medium sized businesses that helps you connect your financials, sales, service, and operations.
Discover Business Central
Dynamics 365 for Customer Service
Empower agents and exceed customer expectations. Differentiate your brand with Microsoft Dynamics 365 for Customer Service. Built-in intelligence delivers faster, more personalised service and adds value to every interaction, even on the go.
Discover Dynamics 365 for Customer Service
Download our Free Microsoft Dynamics 365 eBook
If you'd like a more in-depth understanding, download our free eBook to learn everything you need to know about adopting Microsoft Dynamics 365 as your CRM solution.
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If you would like to discuss your Data Management requirements and business goals with a friendly expert, get in touch with us today for a free consultation.
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