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Business Applications
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It’s frustrating when your business systems begin to feel restrictive - it might be difficult for you currently to anticipate buying behaviours or to build loyalty. You may be using Microsoft Excel, or a CRM/ERP system aimed to meet the requirements of a smaller business than yours. You’ve outgrown your current way of working, and you need much more functionality in order to deliver an optimal experience to your customers.

You want a system that will grow with your business and won’t hold you back. You need a solution that will be easy to adopt and easy to use. A new CRM or ERP solution should be tailored to your exact business requirements, and able to integrate seamlessly with existing and future key business systems.

So, where do you start when looking for a new business application solution?

What is CRM and ERP?

Customer relationship management holds customer data in an easy-to-understand format. It provides a full 360 view of every single person or company to have interacted with your customer – their details, preferences, history with your company, communication, and much more. The more relevant information that’s in CRM, the better. A good CRM system can (and should!) be customised to the exact needs of your business, with particular fields in CRM formatted to exactly the information you need to better serve the people you serve. The main users of CRM are sales, marketing, customer service, field technicians and support – customer-facing staff.

ERP software helps you to manage your business. It helps you to improve the productivity of your staff, and the efficiency of your processes. Departments are better connected and siloes are removed as teams get access to real-time information about the whole business. It can increase profitability as with in-depth financial information about every department, you can find ways of reducing capital spent on processes and cut costs. The main users of ERP systems are internal and supplier-facing people who work with processes and logistics.

5 Considerations Before Investing in Business Applications

1. Is it going to be a long-term investment?

Before investing in a suitable solution, you need to consider whether it is a short-term fix or a long-term investment. Weigh up the benefits and value that you will get in the short and long term. You don’t want to be in the same position again in a few years that you are now. A solution that won’t grow with you, and that you’ll have to replace or create workarounds for, simply isn’t worth your money.

2. Is it customisable?

Every business has its own unique needs and as such every solution should be unique too. A fair assumption to make is that around 80% of your solution is going to be out-the-box and 20% will need to be tailored to you (e.g. custom fields, web portals, appearance, etc.). Also make sure it works on mobile, as it will allow your employees to work from home or on-the-go.

3. How easy is it to use?

The application you ultimately decide on should reduce the number of clicks taken to complete tasks. The solution provider you choose should optimise your processes, and the way tasks are administered in your business systems should reflect that. Slow, buggy systems or clunky, longwinded processes frustrate staff and don’t encourage efficiency.

4. Adaptability to integrate with existing systems

Is your CRM able to adapt to your company’s current (and future) key business systems such as data analytics, ERP, custom software, etc.? However, be careful in placing too much importance onto these systems, in case they also need to be replaced or upgraded to meet your growing businesses’ demands.

5. Assess your solution provider

Make sure their team is made up of highly experienced, certified professionals who will be able to deliver the solution you need. Also assess whether they can help you with your system post-implementation and provide support, working with your internal teams if required. Are they able to offer a fully managed service so you don’t have to worry about your system at all, if required?

Who uses CRM/ERP?


Effortlessly plan, schedule and dispatch workforces.

Learn more about Construction >

Professional Services

Improve profitability, resource utilisation and customer service.

Learn more about Professional Services >


Improve production agility and operational efficiency.

Learn more about Distribution >

Housing Associations

Reduce costs through automated business processes.

Learn more about Housing Associations >

What is Microsoft Dynamics 365?

Microsoft Dynamics 365 is an intelligently combined CRM and ERP solution. It is a cloud-based productivity tool perfect for the needs of every department including Sales, HR, Marketing, Customer Service and beyond. Dynamics 365 helps staff to be more efficient and productive, and improves the quality and value of operations, processes and data because all systems are seamlessly connected.

You can either begin with a package of applications to fulfil the needs of several areas of your business, or you can pick and choose only the app(s) you need. For example, you could start with Microsoft Dynamics 365 for Sales and build up from there as required.

Remove the siloes of departmental systems and data to begin your digital transformation. Dynamics 365 houses data from all apps, systems and third-party software in a common data model. Having one source of the truth means data is comprehensive and reliable. Data should be central to the running of your organisation, and Dynamics 365 allows you to fully take advantage of it for more successful data-driven decision making.


What Can You Achieve with Microsoft Dynamics 365?

Customer Engagement
Gain and retain customers and build deeper, longer-lasting relationships with your customers. 
Improve Customer Engagement
Office Productivity
Boost your team’s productivity, improve efficiency, and tighten security.
Improve Office Productivity
Self-Service App Creation
Learn how to build functionality-rich apps that empower your team to do more - fast.
Create Self-Service Apps
Financial and Business Operations
Adopt a powerful business management solution that connects your financials, sales, service, and operations.
Improve Business Operations
Collaboration Solutions
Empower staff with better collaboration, communication, and on-the-go working.
Improve Collaboration
Workforce Management
Empower schedulers, improve the efficiency of field staff, and increase customer satisfaction. 
Improve Your Workforce Management
Data Management
Unify data across all your business systems and apps with the Common Data Model for centralised, secure data you can rely on.
Improve Data Management

Why Choose Microsoft Dynamics 365?

Create your own transformation journey
  • Modular, multi-channel applications that work together seamlessly
  • Integrate apps with your existing systems
  • Deliver new experiences – including mixed reality
Unify data and processes
  • Enable everyone to do their best work
  • A common data model to create one source of the truth
  • Deep integration with Office 365, LinkedIn, and other data sources
Achieve greater outcomes
  • Connect data with baked-in business analytics
  • Connected data, advanced artificial intelligence (AI) and machine learning
  • Deliver insights and enable predictive actions
Adapt to business changes
  • Modify and extend existing applications to meet your unique business requirements
  • Utilise a scalable, secure platform
  • The Power Platform makes it easy to extend, tailor, and create customised solutions

What Microsoft Dynamics 365 Apps Do You Need?

Dynamics 365 for Customer Service
Empower agents and exceed customer expectations. Differentiate your brand with Microsoft Dynamics 365 for Customer Service. Built-in intelligence delivers faster, more personalised service and adds value to every interaction, even on the go.
Discover Dynamics 365 for Customer Service
Dynamics 365 for Field Service
Optimise resources and make technicians more efficient. Built-in intelligence helps you resolve service issues before they occur, reduce operational costs, and deliver positive onsite experiences.
Discover Dynamics 365 for Field Service
Dynamics 365 for Sales
Go beyond sales force automation (SFA) with Dynamics 365 for Sales to better understand customer needs, engage more effectively, and win more deals. Personalise relationships and increase sales.
Discover Dynamics 365 for Sales
Dynamics 365 Business Central
Microsoft Dynamics 365 Business Central is a powerhouse all-in-one ERP business management solution for small to medium sized businesses that helps you to streamline business processes, improve customer interactions, and make better decisions.
Discover Business Central
Dynamics CRM is an integral part of our daily operations and has helped us build a complete view of all our customer engagement. Being able to understand real-time how our engineers have assisted customers has improved service delivery and helped win new contracts.
MD & Owner at Ardent
Dynamics CRM is at the heart of our organisation and has enabled us to better communicate to our customers in the right way, whilst also helping improve our service.
IT Projects Manager, Merseytravel
The delivery of this project was very much a team effort and collaboration was the key to really delivering a product that was polished, refined and fit for purpose. The project was completed on time, on budget and to specification. For a project of this size there is no greater accolade.IT
IT Manager, North East England Chamber of Commerce
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Insight - Case studyInsights
Find out how we helped Merseytravel to better understand and manage a single view of the customer across several disparate organisations and back-office systems by using Microsoft Dynamics 365.
Read the Full Story
Get Started With Microsoft Dynamics 365

Discuss your requirements and needs with one of our friendly experts today who will help you to take the first step towards digital transformation.

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How are Business Applications Hosted?

We can help you to identify the right hosting solution for your organisation, based on your business needs. We take a consultative approach to everything we do to ensure solutions are value-add and long-lasting.


Want fast deployment and secure data centre storage? With the cloud you don’t need to worry about securing and scaling computing power or storage. You can access data and systems, securely, even out of the office. Dynamics 365 is natively cloud-based, meaning you no longer need to go through long and complicated upgrade projects with biannual updates. You are always on the latest version of the product, just like any other modern Software as a Service (SaaS) offering. SaaS is simply software that is accessed online using a monthly subscription, rather than installed onto individual devices or PCs. Customers experience better performance, reliability, and supportability. We’re certified cloud experts and we will help you to get set up in Microsoft Azure cloud environment.

Hybrid or on-premise

Need to keep some, or all, of your data on-premise? We can architect a hybrid or on-premise solution, so you don’t have to compromise. Our infrastructure team are specialists in secure, effective hosting solutions – let them help you with a tailored hybrid cloud or on-premise approach to Microsoft Dynamics 365.

How Can You Extend Functionality?

Microsoft Office 365

Office 365 is a really powerful product in its own right. Chances are, you’re probably already using the familiar Word, Excel and Outlook that we all rely on. It’s the perfect integration for Microsoft Dynamics 365 as it means you can also start taking advantage of SharePoint (an intranet/document storage and management system), and Teams (a communication and collaboration boosting tool). Office 365 improves your collaboration, security, and lets you work from anywhere, on any device.


SharePoint Online is a cloud-based service that improves collaboration between colleagues, partners, and customers and provides secure access to internal sites, documents, and other information from anywhere, on any device.


Microsoft Teams is a chat-based workspace as part of Office 365 that enables better teamwork, productivity and communication. Give your employees the tools they need to do their job – as a team - and be more agile, with an easy flow of communication and information.

Power Platform

Microsoft’s Business Applications Platform brings together Dynamics 365, Office 365 and builds out further functionality using what is named the Power Platform: PowerApps, Power BI and Flow. This eradicates the need for time-consuming workarounds to force technology to do what you need it to. The Power Platform makes it easier to build apps, unlock insights, and create powerful workflow automation.


Build no-code apps in hours – not months – and connect to data using Excel-like expressions to add logic with PowerApps.


Work less but get more done by integrating Microsoft Flow into Dynamics 365.

Power BI

Move from data to insight to action by integrating Microsoft Power BI into Dynamics 365.


Build secure, self-service portals – or even your whole website – with no developers required.

Microsoft Business Central

More than just accounting software, Microsoft Dynamics 365 Business Central is the all-in-one ERP business management solution that connects your financials, sales, service, and operations.

Microsoft Dynamics GP

Dynamics GP is a flexible, configurable ERP solution that helps you to gain greater control over your financials, stock, and operations.

Common Data Model

This is what makes Microsoft really stand out from its competitors. The common data model (CDM) brings together your data from all of your business systems in a standardised, centralised store. This means your systems run using up-to-date information that is cohesive no matter where you’re accessing it from. That isn’t just Microsoft systems either, you can also integrate third-party data into your CDM.

Custom Integrations

Our software development team can design, develop and deliver the bespoke software your organisation needs to meet a specific need or to fulfil a specific goal. We can develop your app on the cloud or on-premise, we can modernise old applications. What makes us different is our end-to-end approach, which means we don’t just develop your app, we can connect it to CRM, analytics, ERP, and to the common data model.

Third Party Integrations

We offer third-party integrations that you can link up with your Microsoft Dynamics 365 solution, or we can integrate your existing third-party systems. The systems we offer that we can set up and integrate for you are ClickDimensions for marketing, Jet Global for data analytics, and Scribe for data integrations.

Our Business Application Case Studies

North East England Chamber of Commerce
Springfield Centre


ARCINOVA approached Perfect Image to help them understand the complexity of the IT systems they would inherit as part of the due diligence work they were performing during the purchase of the site.

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If you’d like to speak to one of our experts, they will be happy to discuss your requirements and next steps. Get in touch today!
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Ardent wanted to better understand and manage a single view of the customer across several organisational functions such as finance, operations and sales all within one single solution. Read into how we helped them to do this with Microsoft Dynamics 365.

Read More
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Request A Business Application Consultation
If you’d like to speak to one of our experts, they will be happy to discuss your requirements and next steps. Get in touch today!
Get in touch

North East England Chamber of Commerce

Find out how North East England Chamber of Commerce were able to improve communication with members with help from Perfect Image and Microsoft Dynamics 365.

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Request A Business Application Consultation
If you’d like to speak to one of our experts, they will be happy to discuss your requirements and next steps. Get in touch today!
Get in touch

Springfield Centre

Migration from on-site to cloud servers and implementing Office 365 to reduce costs, enhance digital security, and improve accessibility for field workers.

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Request A Business Application Consultation
If you’d like to speak to one of our experts, they will be happy to discuss your requirements and next steps. Get in touch today!
Get in touch


Find out how we helped Merseytravel to better understand and manage a single view of the customer across several disparate organisations and back-office systems by using Microsoft Dynamics 365.

Read More
Insight -
Request A Business Application Consultation
If you’d like to speak to one of our experts, they will be happy to discuss your requirements and next steps. Get in touch today!
Get in touch

How Can We Assist You?

To get the most out of your IT investment, you need a partner who understands how to implement and manage end-to-end IT services that will delight your staff and improve your sales, productivity, quality and profit. That’s why we have a passionate and experienced team of over 100 people who know exactly how to use technology to make your business better. Discover the other services we offer:

Training & Enablement 
Empower your employees, boost confidence and transform productivity. 
Learn More About Training
Our support includes a 24/7 helpdesk, on-hand consultants, and help exactly when you need it most.  
Learn More About Support
Migration from Legacy Systems 
Make a shift from outdated systems that hold you back and unleash the full potential of your analytics. 
Learn More About Migration
Consultancy & Development 
Take advantage of exactly the right tailored solution for you to drive incredible results.  
Learn More About Consultancy
Your business application may meet 80% of your requirements – for the other 20%, let us help you. 
Learn More About Customisation
Let us help you choose the right hosting option, whether on-premise, in the cloud, or hybrid. 
Learn More About Hosting
Choose the right mix of licences to empower every employee in your business.  
Learn More About Licensing
Data Analytics 
Use your data to improve customer relationships, business efficiency, and ROI.  
Learn More About Data Analytics

Why Choose Perfect Image to be Your Trusted IT Advisor?

Perfect Image is a Microsoft Gold Partner with 25+ years of experience in building tailored, value-add IT solutions that transform businesses. We are customer and results-focused and begin with your current issues, needs and your goals to design and deliver the perfect solution for you. We have helped many customers from a range of industries with our specialist services to drive fantastic outcomes and empower staff. What makes us truly unique are our talented, innovative people. Let our specialists bring your aspirations to life and deliver impactful results. We take the time to understand your team’s needs and goals, within the context of your business and industry to ensure maximum, long-lasting impact. We offer a range of Microsoft services to enable you to make the most of your investment. We are here to help you from start to finish with our range of advantageous end-to-end services that include training, delivery, integrating other systems, support, and much more.


Ready to take the first step in beginning your digital transformation with powerful business applications? Let us help you to get started today!

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